Detailed Rules and Regulations on Information Spamming on JD.HK
General violations
Article 1
Information spamming: The merchant fails to comply with Credit Management Rules for Merchant of JD.HK Open Platform and the requirements of other management content issued by JD.HK Open Platform (including but not limited to rules and specifications, announcements at the merchant's background, help center, national/industrial standards, Dongdong, etc.), and releases commodities or information which infringe the rights and interests of consumers. Include the following circumstances:
3.1.1 Repeated distribution: refers to the behavior of releasing two or more commodities of the same kind in the same store or multiple stores; Market management measures such as warnings, removing illegal commodities from shelves, removing all commodities in the store from shelves, and screening the store, shall be taken based on the severity of circumstances if the violation occurs.
3.1.1.1 Repeated distribution in the same store: refers to the simultaneous release of two or more commodities of the same kind in the store,
Warning shall be given if the violation of is particularly minor; One with the highest quality score of the commodities in the same kind shall be retained, with other commodities in the same kind removed; If the circumstances are minor, 2 points shall be deducted each time, one with the highest quality score of the commodities in the same kind shall be retained, with other commodities in the same kind removed, and batch operations of the commodities through the interface shall be restricted within 7 days; If the circumstances are serious enough, 8 points shall be deducted each time, one with the highest quality score of the commodities in the same kind shall be retained, with other commodities in the same kind removed, the restrictions on creation of commodities and the prohibition of listing goods for sale, and the illegal commodities fallen to counterpoise shall be implemented within 7 days; If the circumstances are serious enough, 18 points shall be deducted each time for serious violation, one with the highest quality score of the commodities in the same kind shall be retained, with other commodities in the same kind removed, the batch operation of the commodities through the interface shall be restricted within 3 months, the restrictions on creation of commodities and the prohibition of listing goods for sale, the store fallen to counterpoise and restrictions on reporting marketing events shall be implemented within 7 days; If the circumstances are especially serious, 18 points shall be deducted each time for serious violation, one with the highest quality score of the commodities in the same kind shall be retained, with other commodities in the same kind removed, the batch operation of the commodities through the interface shall be restricted permanently, removing all commodities in the store from shelves, restriction on creating the commodities and screening the store shall be implemented within 7 days.
3.1.1.2 Repeated distribution across shops: The merchant releases the same commodity in associated shops. For slight violation, a warning shall be given, the commodity with the highest quality score among commodities of the same type shall be remained and other commodities shall be deleted; If the circumstances are serious, 6 points shall be deducted each time for the violating store, one with the highest quality score of the commodities in the same kind shall be retained, with other commodities in the same kind removed, and batch operations of the commodities through the interface shall be restricted within 7 days; If the circumstances are particularly serious, one of the stores shall be retained, other related stores shall be closed, and the reserved stores shall be deducted 12 points each time, and the batch operation of commodities through the interface shall be restricted within 3 months.
3.1.2 Improper release of commodity information: If the commodities or information are released by the following unjust means, if the violation occurs, JD.HK Open Platform shall take the market management measures for control according to the severity of the situation, such asremoving the illegal commodities from the shelves, removing the commodities in the store from the shelves, and screening the store. This includes, but is not limited to the following circumstances:
3.1.2.1 Non-compliance of commodity release: refers to the lack of key information such as the title and real pictures of the commodity in the released commodity information, or the commodity information is not released in the form specified in the Specification for Information Release of Commodities on JD.HK Open Platform. Released text, pictures, and video content fail to comply with the relevant provisions of relevant laws and regulations;
3.1.2.2 Consistency in commodity page expressions: refers to the obvious difference between commodity titles, pictures, logistics methods, prices, shipping expenses, and after-sales service and other commodity elements, untrue commodity title and other information or irrelevance to the commodity;
3.1.2.3 Misuse or abuse of keywords or words: refers to the wrong or repeated keywords/words used in the released commodity or information (including commodity advertisements), leading to troubles of consumer shopping, but not involved with false advertising or inconsistent description;
3.1.2.4 Random binding of SKU: refers to the release of commodities by deliberately circumventing the rules set by the commodity SPU.
If above violation occur and if the circumstances are minor, 2 points shall be deducted each time, and the illegal commodities shall be fallen to counterpoise within 3 days;
If the circumstances are serious enough, 4 points shall be deducted each time, and the illegal commodities shall be removed from the shelves; If the circumstances are especially serious, 8 points shall be deducted each time, and the illegal commodities shall be removed from the shelves; removing illegal commodities from the shelves, restriction on creating new commodities and prohibiting the listing of commodities for sale shall be implemented within 7 days.
3.1.2.6 Commodity replacement: refers to turning it into another commodity by editing key attributes such as commodity category, brand, and model.
If the violation specified in 3.1.2.6 occur, in addition to removing the illegal commodities from the shelves, if the circumstances are minor, 2 points shall be deducted each time;
4 points shall be deducted if the circumstances are serious enough; If the circumstances are especially serious, 8 points shall be deducted each time, removing illegal commodities from the shelves, restriction on creating new commodities and prohibiting the listing of commodities for sale shall be implemented within 7 days.
3.1.2.5 Disorderly listing of categories (misplaced categories): refers to the inconsistency in attribution of the released commodities and the actual categories of the commodities;
If the violation specified in 3.1.2.5 occur, in addition to removing the illegal commodities from the shelves, if the circumstances are minor, 2 points shall be deducted each time; 4 points shall be deducted if the circumstances are serious enough; and the batch operations of commodities through the interface shall be restricted within three months; If the circumstances are especially serious, 8 points shall be deducted each time, batch operations of commodities through the interface shall be restricted permanently, andremoving illegal commodities from the shelves, restriction on creating new commodities and prohibiting the listing of commodities for sale shall be implemented within 7 days.
3.1.3 Commodity price violations: The release of commodity prices violates the Specification for Commodity Price of JD.HK Open Platform, such as the release of commodities in unconventional units, high shipping costs and other price violations.
If the above violations occur and the circumstances are particularly minor, warning will be given;
If the circumstances are minor, 2 points shall be deducted each time, and removing illegal commodities from the shelves and screening the illegal commodities within 3 days shall be implemented;
If the circumstances are serious enough, 4 points shall be deducted each time, and the illegal commodities shall be removed from the shelves; restriction on creating new commodities, prohibiting the listing of commodities for sale and screening the illegal commodities shall be implemented within 3 days.
If the circumstances are especially serious, 8 points shall be deducted each time, removing illegal commodities from the shelves, restriction on creating new commodities and prohibiting the listing of commodities for sale shall be implemented within 7 days.
3.1.4 Release of improper marketing information: Refers to the behavior that appears on the store page, commodity detail page, event page, etc., or uses the form of Dongdong, SMS, or parcel delivery to push false event information or induce "praise"; JD.HK Open Platform shall take market management measures such as warnings, deductions, removing illegal commodities from shelves, and the store fallen to counterpoise based on the severity of circumstances if the violation occurs.
3.1.4.1 Use of completed event information: refers to the event information in the store or commodity that the merchant fails to to adjust in time after the end of the platform event in which the merchant participated.
If the violation occurs and the circumstances are minor, warning will be given; If the circumstances are serious enough, illegal commodities shall be removed from shelves.
3.1.4.2 Inducing praise: Refers to marketing content that encourages and guides consumers to "praise" based on material or monetary commitments, including but not limited to: cashback given on five-star rating, cashback given on praise, consumption free of charge given on praise, red envelopes given on praise, and discount coupon given on praise.
If the violation occurs and the circumstances are minor, warning will be given;
If the circumstances are minor, illegal commodities shall be removed from the shelves, and the illegal commodities shall be fallen to counterpoise within 3 days;
If the the circumstances are especially serious, 2 points shall be deducted each time, illegal commodities shall be removed from the shelves, and the store shall be fallen to counterpoise within 3 days.
3.1.5 Improper release of information: refers to the release and push of third-party information or advertising information, and the use of Dongdong fpr group sendingrepeated or unsolicited merchant store news, commodity or service news and other advertisement messages; Market management measures such as warnings, deductions, removing illegal commodities from shelves, and screening the store shall be taken based on the severity of circumstances if the violation occurs.
3.1.5.1 Release or push of third-party information: In order to avoid causing harassment to consumers, merchants are prohibited from releasing third-party information on JD.HK pages or pushing third-party information through SMS, Dongdong, etc. and physical package contains third-party information and promotional content to guide consumers to invest in platforms such as P2P or virtual transaction in assets. Third-party information includes non-JD.HK shopping links, non-Dongdong contact information, brick-and-mortar store information, bank account numbers and other payment methods, QR codes and other (non-JD.HK) platform logos and other information.
If the violation occurs and if the circumstances are minor, warning shall be given, and the illegal commodities shall be removed from the shelves. For serious circumstances, for example, someone who issues information of the third party via above channel shall be deducted by 6 points, and the illegal commodity shall be taken down from the shelf; For particularly serious circumstances, for example, someone who guides the consumer to conduct a transaction outside JD.HK Open Platform shall be regarded as serious violation and deducted by 25 points each time, and the illegal commodity shall be deleted.
3.1.5.2 Release product advertising information arbitrarily: those who publish commodity advertising information in the area of commodity comment and reply and on the forum (release of product information for solving user problems shall not be regarded as violation), and group send repeated or unsolicited message on merchant shops, commodities and services and other advertising message on Dongdong. In case of such violations, a warning shall be given and relevant advertising information shall be deleted.
3.1.6 False promotion: The information released by the merchant includes false information which cheats or misleads consumer behavior. The specific situation shall be subject to the relevant laws and regulations; it includes but is not limited to the following aspects: express or imply false information which is inconsistent with the actual content of commodity by means of text or picture, so as to cause the consumer to misunderstand the quality, composition, property, purpose, manufacturer, period of validity and place of production of such commodity. Points shall be deducted based on the seriousness of the case. JD.HK Open Platform has the right to implement market supervision measures according to the seriousness of the case, such as shop shielding, shop closing and restriction on the release of commodities, and reserves the right to report such case to the law enforcement agency in Hong Kong or other law enforcement agency with the right of jurisdiction. For such violation, the case is very slight for the first time, 5 points shall be deducted and the illegal commodity shall be taken down from the shelf; The case is slight for the second time, 12 points shall be deducted and the illegal commodity shall be taken down from the shelf; The case is serious for the third time and above, 25 points shall be deducted each time and the illegal commodity shall be deleted; For particularly serious circumstance, for example, such violation causes the government regulatory agency to provide administrative proposal or implement control, or the merchant refuses to cooperate with JD.HK platform to make rectification, it shall be regarded as a serious violation, 25 points shall be deducted each time and the illegal commodity shall be deleted; For extremely serious circumstance, it shall be regarded as a serious violation and 100 points shall be deducted each time.
Click to view the original text of the Management Rules for Merchant Violation Points of JD.HK Open Platform
1. What are commodities of the same type?
Commodities of the same type refer to the commodities which are identical or the important attributes of commodities are identical or highly similar. For different commodities, when filling information, the merchant shall ensure that the title, description, picture and important attribute and other information of different commodities are different from each other, or else they shall be identified as commodities of the same type.
2. How to identify repeated distribution? What impacts will it cause?
For the identification of repeated distribution, please refer to relevant regulations in the industrial operation standard of JD.HK-Management Practices for Binding Operation of SPU with Sales Attribute. If SKU commodities required to be bound under the same SPU are set to be SPU separately, it shall be identified as repeated distribution. Such violation may affect consumer experience, and the search sorting of illegal commodities or shops is also affected.
3. If the other important attributes of commodities released are identical except for the brand, is it repeated distribution?
If the other important attributes of commodities released are identical except for the brand, it shall be identified as repeated distribution.
4. What is "commodity quality score"?
"Commodity quality score" is the commodity score obtained through comprehensive assessment of various search factors. This score may affect the search sorting. The higher the commodity quality score is, the higher the search ranking will be.
5. What is regarded as evading the rules on commodity SPU of JD.HK deliberately?deliberate
(1) SPUs of different brands are released to the same commodity link. For instance, Brand A is released to the commodity link of Brand B.
(2) Postage, gift and commodity for redemption are released to the main commodity link. For instance, the postage rates compensation is released to the clothes link.
6. Rules on Commodity SPU of JD.HK (for details, please refer to relevant regulation in the industrial operation standard of JD.HK-Management Practices for Binding Operation of SPU with Sales Attribute)
(1) Commodities of the same type with different sizes are released to the same commodity link;
(2) Commodities of the same type with different colors are released to the same commodity link;
(3) Commodities of the same type with different number combinations are released to the same commodity link.
7. What commodity is identified as non-conforming item or non-conforming attribute?
The commodity does not match its item or attribute information. The important commodity attributes include title, picture, attribute and description. For example: the brand category is Kao while the commodity title is Pampers; For another example: the material in the title is full leather while the attribute is artificial leather.
8. How to distinguish the brand marked in the commodity information from the actual commodity brand?
(1) If Brand A has settled but Brand B has not settled in the shop (it has brand A, but the brand has not been reviewed and subscribed by JD.HK, it is deemed that the brand has not settled), for the company who releases Brand B, it releases non-agreed commodity, which shall be regarded as a violation.
(2) If both Brand A and B have settled in the shop, and the commodity of Brand A uses the information of Brand B, this is a violation regarding information spamming and shall be regarded as non-conforming commodity description.
(3) If Brand A has settled but the company does not have Brand B or Brand B has not settled in the shop, the commodity of Brand A contains information about Brand B, which shall be regarded as improper use of other people's rights.
9. Which case is regarded as replacement of commodity?
This includes, but is not limited to the following circumstances:
(1) Modify the commodity as different categories of commodities. For instance, modify the mobile phone charging line as mobile phone.
(2) Modify the commodity as the same category while different brands. For instance, modify Pampers diapers as Kao diapers.
(3) Modify the commodity as different types of commodities. For instance, modify iphone 7 as iphone 8.
10. What are keyword error and repetition?
Keyword error, also called keyword spamming, i.e. the use of incorrect or repeated keyword, which does not involve false promotion or non-conforming description.
11. What does the advertising information of commodity include?
Including but not limited to: wholesale, merchant attraction, agent, advertising, poster and other advertising information.
12. What does the text or picture in false publicity mean?
Including but not limited to the text or picture in commodity title, commodity slogan, commodity description and event promotion page.
13. What are the situations of false advertising?
False advertising includes but is not limited to the following situations:
(1) Out-of-scope promotion of health-care food. For example, the promotion content of commodity is inconsistent with the label in foreign language. The label in foreign language indicates that the commodity is used to improve immunity, while the actual promotion information shows that it can improve immunity and lower blood pressure.
(2) The efficacy of ordinary food is publicized, such as the direct publicity of ordinary commodities or the publicity of cure and treatment or health care functions of material composition in an express or implied form.
(3) The preferential activities of commodities are inconsistent with the actual situation, for example, commodities are publicized to be 50% off but it is inconsistent with the actual purchase discount.
(4) The words prohibited by national laws and regulations, such as "highest level", "national level", "best", "top level" and other absolute terms appear in the commodity description.
(5) The specification and parameter materials publicized are inconsistent with the actual situation, for example, the net weight of the commodity in the publicity is 100 g, but the actual weight is 80 g.
(6) The data, statistical data, investigation results, abstracts, quotations and other contents used in the commodity page are not true or accurate, and the source cannot be indicated. For example, the commodity is natto, and the commodity description advertises a study of World Health Organization showed that the natto has the functions of the prevention of stroke, high blood clots and high blood pressure, but there are no valid citation contents.
(7) The scope of application and expiry date of the citation are not clearly indicated; The patented products or patented methods are not clearly marked with the patent number and patent category; The patents used for publicity have been terminated, revoked or invalid.
14. Is it illegal to induce consumers to "give praise" in gift information?
This behavior is illegal, and the gift itself and the commodity is induced with "good review" will be counted as illegal goods.
15. What are the discriminant dimensions of the four violations in commodity price violations: particularly minor, minor, serious, and particularly serious?
The platform will judge the behavior of merchants in violation of regulations from three dimensions: "the extreme range and frequency of price adjustment of commodities within a single day, and the number of commodities subject to price adjustment".
Supplementary Provisions:
1. Any conduct of the merchant of JD.HK Open Platform, which happened before the effective date of the Management Rules, shall be subject to the rules effective at that time. Any such conduct arising after the effective date of the Management Rules, the Rules shall govern.
2. JD.HK may adjust the Management Rules at any time according to the platform operation and disclose such adjustment to the merchants in the form of announcement on JD.HK Open Platform. By settling on JD.HK Open Platform, the merchants acknowledge that they accept the Management Rules that will be adjusted and issued from time to time.
3. The merchant shall comply with national laws, administrative regulations, rules of authorities and other normative documents. The Rules shall be applicable to any alleged breach of national laws, administrative regulations, rules of authorities and normative documents, if such breach is stipulated therein. Any matters uncovered in the Rules shall be handled by JD.HK Open Platform at its discretion. But JD.HK Open Platform's handling of the merchants does not exempt them from the legal liability they should bear. Any conduct of the merchants on JD.HK shall also be subject to the agreements signed with JD.HK and its affiliates. Any default shall be deemed as a breach of the Rules.
4. The Rules were revised on August 31, 2020 and took effect on September 7, 2020.
Welcome every merchant to provide us with suggestions on platform rules, you can send an email to jdw-qingting@jd.com. Thanks.