Calculation Rules for Preferential Thresholds of Marketing Tool of JD.HK Open Platform
Chapter I Overview
1.1 Purpose
In order to enhance consumers' perception of the preferential strength of commodities and let merchants know more about the discounts they have given on commodity concessions, the Rules are hereby formulated.
1.2 Applicable scope
The Rules are applicable to all the merchants of JD.HK Open Platform which participate in special offers through marketing tool setting platforms. The marketing tool setting platforms include JD Official Merchants Marketing Tool (Marketing Center) and Platform Marketing Tool. Special offers include, without limitation, cashback, cashback with gift, discount on bulk purchase and other total-price-based promotions, as well as store D coupon, product D coupon and other D coupon activities.
Chapter II Definitions
2.1 Parallel threshold calculation rules: The calculation rules used for preferential thresholds of Marketing Tool of JD.HK Open Platform. For each of preferential notches, the standard price of SKU should be based on to determine whether the preferential threshold for SKU is met, which means that only if the standard price of SKU or the total standard price of SKUs meets each of the preferential notches, all the preferences may be offered at the same time.
2.2 Standard price of SKU: The price after the applicable preferences are applied, standard price of SKU = JD price of SKU - promotional amount of SKU.
2.3 JD price of SKU: The price set by the merchant for the products sold on JD.HK Open Platform.
2.4 Promotional amount of SKU: The preferential amount after general promotions, flash sales, zone prices and member prices set by the merchant for the SKU (PLUS member price, fan price, Sam's member price and new user price) are applied.
Chapter III Interpretation of Parallel Threshold Calculation Method
3.1 The total-price-based promotion of 25% off for two SKUs and the store discount coupon of RMB 20 off on the purchase of RMB 400 or above are established for a merchant store. If the thresholds for both the total-price-based promotion and the store discount coupon are met as a consumer buys two SKUs and the total standard price of the two SKUs is RMB 400, the consumer may enjoy the two preferences, and thus the final closing price of the SKUs is RMB 280.
3.2 The total-price-based promotion of one SKU off on the purchase of three or above SKUs and the store discount coupon of RMB 20 off on the purchase of RMB 500 or above are established for a merchant store. If the thresholds for both the total-price-based promotion and the store discount coupon are met as a consumer buys three SKUs and the total standard price of the three SKUs is RMB 600, the consumer may enjoy the two preferences, and thus the final closing price of the SKUs is RMB 380.
3.3 The total-price-based promotion of RMB 20 off on the purchase of RMB 400 or above, the store discount coupon of RMB 20 off on the purchase of RMB 400 or above, and the specific category discount coupon of RMB 50 off on the purchase of RMB 400 or above (which can apply together with the store discount coupon) are established for a merchant store. If the thresholds for the total-price-based promotion, the store discount coupon and the specific category discount coupon are met at the same time as a consumer buys two SKUs and the total standard price of the two SKUs is RMB 400, the consumer may enjoy the three preferences, and thus the final closing price of the SKUs is RMB 310.
Chapter IV Supplementary Provisions
4.1 Any conduct of the merchant of JD.HK Open Platform, arising before the effective date of the Management Rules, shall be subject to the rules effective at that time. Any such conduct arising after the effective date of the Management Rules, the Rules shall govern.
4.2 JD.HK Open Platform may adjust the Management Rules from time to time according to the platform operation and disclose such adjustment to the merchants through the announcement on JD.HK Open Platform. By settling on JD.HK Open Platform, the merchants acknowledge that they accept the Management Rules that will be adjusted and issued from time to time.
4.3 The merchant shall comply with national laws, administrative regulations, rules of authorities and other normative documents. The Rules shall be applicable to any alleged breach of national laws, administrative regulations, rules of authorities and normative documents, if such breach is stipulated therein. Any matter left unmentioned in the Rules shall be handled by JD.HK Open Platform at its discretion. But JD.HK Open Platform's handling of the merchants does not exempt them from the legal liability they should bear. Any conduct of the merchants on JD.HK Open Platform shall also be subject to the agreements signed with JD.HK and its affiliates; Any default shall be deemed as a breach of the Rules.
4.4 The Rules are released on February 1, 2019 and takes effect on February 15, 2019.