When entering China, brands have two different options to create traffic and sell products on JD based on desired investment level:

1) Limit Investment and Drive Sales Through Traffic From JD

a) If your team has Chinese language operation capability, you can login to your JD Merchant Center (商家后台) to access a full suite of operations and marketing tools.

b) For best results, review the sections on how to optimize your listings to capture natural search traffic on JD and how to purchase advertising through JD’s purchasing portal (京准通).

c) For additional information, please check our detailed help doc in Chinese (商家帮助中心).

1) Hire a JD Service Partner to Help You Generate Sales

a) Most brands hire a JD Service Partner to operate their store and promote products on JD’s platform.

b) Once you finish setting up your store, JD will send a list of recommended JD Service Partners that you can choose from to work with.

What is a JD Service Partner?

JD Service Partners are trusted 3rd party agencies in China that have expert experience working with foreign brands to operate and promote their stores on JD.com. Services offered usually include:

1) Analyzing product mix and price points to suggest what products are most suitable for the Chinese market

2) Optimizing product listings and helping with translation

3) Creating Chinese language marketing materials

4) Purchasing ads on JD.com

5) Helping you participate in JD’s promotional events

6) Handling Chinese customer service